She will be based in Telford, where she will lead the team to sell both Persimmon Homes and Charles Church new builds.
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Her remit is across the West Midlands, including Shropshire, Staffordshire and parts of the Black Country.
Elaine joins Persimmon from Keepmoat where she was also a sales director. In her nearly 30 years of new home sales experience, she has also worked at Bellway Homes.
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